Adonomics FAQ

General questions

What is Adonomics?
In a sentence, Adonomics is a service company for Facebook Platform developers and investors. We provide the best data, openly, so you can understand what is happening on Facebook and other social networks.
How often is Adonomics updated?
Once per day.
How are you getting this data?
The specifics are mine to be coy about. The data is fetched and processed using a 100-line Ruby script, though.
Can I use your data?
Yes, if you're using it for non-commercial and non-competitive purposes and include a link back to Adonomics. If you want to use the data commercially contact .
Do you have a price list for licensing your data?
Yes, we have a tiered pricing schedule, as follows:
Monthly Revenue Monthly Data License Fee
$0 to $50,000 $800 (six-month pre-pay, minimum one year term)
$50,000 to $250,000 $1,600
$250,000 to $1,000,000 $3,200
$1,000,000 to $5,000,000 $6,400
$5,000,000+ $10,000
I want a custom widget/graph/whatever for my website/blog/project powered by your data. Will you create it?
Contact with any custom development requests. Please include as many relevant details as possible.
Isn't Adonomics a violation of Facebook's Terms of Use?
That's for Facebook to decide.
How do you make your graphs?
We use PHP/SWF Charts plus a framework I wrote just for this site.

Valuation questions

What is the Adonomics Valuation?

The Adonomics Valuation is an estimate of the net value of your application. It is not just an estimate of potential revenue, although that's a component. Think of it like the Kelly Blue Book — it's a reference, not a hard figure. We take into account several factors, including:

  • Facebook-reported numbers
  • Standard web metrics such as pageviews, uniques, visitors, etc.
  • Computed data, such as sudden changes in your growth profile or the age of your application.
  • Estimated growth of your application and Facebook in general
  • Optimal monetization strategies across all possible services, including CPM/CPC/CPI advertising, potential sponsorships, and cross-promotion deals.

Each of these factors contributes towards your total valuation.

My valuation is too low, what do I do?

Any pricing model based on the number of assumptions and unknowns that our valuation formulae use is subject to getting it wrong. In most cases, this is due to our use of estimates for numbers like Page Views per Active User, Unique Visitor per Active User and/or future CPM rates that are accurate in many but not all cases. Your app may also have some extra sources of transactional revenue that our current valuation formulae don't take into account.

We recognize that having too low a number due to using estimates that are not true in your app's case is not in anyone's interest. So, the best way to improve the accuracy of your number is to report your numbers directly to us with the Adonomics Stats Reports and to let us know about any special sources of revenue that your app enjoys which our current valuation formulae don't recognize. Due to the conservative nature of our valuation formulae, we believe that in most cases valuations will increase if you report your actual stats to us.

What if I don't want to sell my app for this price?
We have neither the ability nor the desire to force you to sell your application at the price that is shown. In fact, our overall view is that Facebook app developers should not sell their apps but instead rent out their ad real estate. The mere fact that a valuation estimate is shown for your app is no indication that a willing buyer or seller exist. Just like the Zestimate™ Home Valuation that Zillow.com shows for each house in the country, the Adonomics Valuation is merely a starting point to determining the value of your Facebook app.
My valuation is too high. Why are you so off?
You may be underestimating how much certain third parties would value the particular potential that your app represents in their hands. Or, it could be that you are benefiting from a temporary inaccuracy in the valuation formulae that will disappear over time as we gather more data and as more apps are bought and sold. Or, a valuation that you think is too high may be an indication that you aren't monetizing your app as effectively as you could. One common problem we have seen is that app developers are not maximizing the available ad real estate that their app provides (e.g., not using a service like AdBrite to augment their app's ad revenue). If you would like to discuss this with us, please contact .
Will you buy my app for this price?
We are not offering to buy your app, however we are willing to talk to anyone who is interested in selling their Facebook app. The first step in the process is to obtain an Adonomics Certified Valuation by reporting your stats as described above. Once this has been completed, we can discuss with you your goals in terms of selling your app and see if we might be able to assist you in the process. If you want to sell your application for a price that is at or near the valuation shown, please contact Altura Ventures' CEO, Lee Lorenzen ( ).
You guys suck! This will never work! What is wrong with you?!
Yikes! We're sorry this upsets you but it's no more offensive than, say, the Kelly Blue Book. It's a tool, that's all, and as long as we're in the ballpark it's a good starting point for discussions. If you don't like it, please feel free to ignore it. Our goals in providing this valuation service were to prevent developers from undervaluing their facebook apps and to help developers obtain financing based on what we believe is a fair valuation of their app. In the end, the only valuation that matters is what a willing buyer and seller agree to.

Embed questions

How do I embed your graphs in my page?
Just find the graph you'd like and select the embed code. Copy it into your website's HTML.
Do I need to link back to you?
While I'd love a shout-out it's not required. The graphs themselves will always link to where I want them to and that's sufficient. In the future the graphs might contain some text, too.